You have an idea on what you want to see when you visit your new Website. But it helps to plan ahead to get the right layout, look and feel for your page. Use our handy guide to start planning your new site
WHAT’S IN A NAME?
It all starts with your business name. You want your customers to get a feel for your business when they visit your website. Have you chosen a name for your business? The process of choosing the perfect business name that is both catchy and communicates what your business is about is by no means easy. Businesses have failed in the past largely due to a name that just didn’t work, so it’s important to get this right.
Choosing a good business name is very important if it’s going to be successful and it’s key to differentiating you from your competitors. Customers associate a business name with the value it provides to them. Another obvious thing to do while naming your business is to check if the name is already in use, or if your chosen domain name is available. The main purpose of a name should be to communicate what services you offer while being easy to remember and unique.
TIME TO GET LOGO!
You have your business name, now it’t time to give it a personality. Create a unique and strong logo that represents your brand and will work on a website. Try to keep it simple but creative enough to be a recognized symbol of your brand. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.
HERE IS WHERE THE FUN STARTS
Color plays a crucial roles in creating your brand. Take the time to choose the right color pallet that represents your brand. By setting the tone for your style, color palette, font and overall look and feel, these are the the starting points for your brand. If you avoid any colors, your website can look uninspiring and forgettable. If you use too much color on your website, you risk making it look tacky. There are 3 main colors you need to consider when you are designing your website. Choosing a dominant color as your brand color and choosing 1 or 2 accent colors to create a color scheme for your website. Choose a background color to complete your overall design
Make a list of what pages you think you are going to need. For starters, you will need your main landing page [HOME], a page describing your company [ABOUT] and where your customers can get hold of you. [CONTACT]. The make a list of the different types of products, or services that you will offer. If they are significant enough, they need a page of their own. Why you ask? You ideally want each service or product type to rank individually on their own page. Having pages designated to certain products, offers, or messages will increase your search traffic for those particular topics as well. Google will rank your web pages for the specific product that you are speaking about on one page, rather than having one page with a bunch of varying products. Creating these types of pages allows you to guide visitors to a specific place that’s geared toward a goal.
IT’S ALL ABOUT THE CONTENT
Content, content, and then some more content. The job of the search engine is to deliver the best search results for their users. The different search algorithms look for one thing when presenting a page on their sites. Content. So spend most of your planning time creating unique and valuable content for your website. We all love a modern and simplistic site when it comes to website design! This is just another way that you can reflect your credibility to your audience. You may want to meet this goal by taking away content and making the site more visual. While this may certainly make for an attractive website, it could also hurt your search engine rankings. Having a beautiful website doesn’t always ensure it will be seen. In order for your website to show up in the search results, search engines have to know what your website is about. One of the main ways to educate search engines about your website is through content. You will want to focus on your front page, create content that describes in basic terms what your business is about. Then make sure you have content created for each of your specific products or services that you want to rank for. Lastly, you need to put together all your great customer feedback so that you can include a “reviews” section on your front page.