Search Engine Optimazation
If you’re a small business trying to reach customers in your area, SEO is important because it enables them to find you first. … People are searching for your business (or products/services you sell), and your website is the place where they will look first. That’s why it’s important to show up on the terms they use.
What is SEO?
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for. There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Why is SEO important?
SEO will help small / medium business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.
Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps you readers happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.
On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high quality information to their users.
Bring in MORE Customers
Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one.
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!
If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
Better Conversion Rates
SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
Build Brand Awareness
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related with their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimised website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
How we handle SEO…
Ensure your site loads fast, because speed is a very important ranking factor for Google. Although we will fully optimize your site for the best loading speeds, a huge part of getting your Website to load quickly rests with your hosting service provider and their specific packages. A number of Hosting Companies offer WordPress specific packages, aimed at providing the fastest possible connection between your customers and your Website Server.
Caching your content
A caching plugin is a must for any WordPress site. Caching plugins do two useful things. Firstly, they make your website faster. Secondly, they reduce the load on your web server. Most caching plugins cache static and dynamic content to decrease the page loading times. We configure the application to fully optimize your website
By default, WordPress uses page number permalinks for posts and pages. This is not search engine friendly and you’ll lose the opportunity to put a few important keywords in post permalinks We will switch to a text-based permalink structure to include valuable key-words that your site should rank for
Your Website will have an SEO plugin installed that allows the user to measure the effectiveness of all SEO functions. It is a score based application that allows you see all SEO opportunities for each page.
Your Website will have internal linking has been and still is a very important way to feed search engines more relevant content on your website. It works as a virtual map of related posts and pages on your site and makes navigation within your site easier for both users and the bots that crawl your site.
Link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.
Your website’s content determines which keywords the pages on your website will rank for. Content that is unique and relevant to the intent of the keyword search will rank higher than “thin” content that does not satisfy searcher intent. Part of our SEO efforts involve creating valuable content that supports your focused key-words. Content includes text as well as relevant images
Let’s Start Something new
Our team of experts are looking forward, in taking the next step with you.