What is SEO?
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for. There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
How we handle SEO…
Ensure your site loads fast, because speed is a very important ranking factor for Google. Although we will fully optimize your site for the best loading speeds, a huge part of getting your Website to load quickly rests with your hosting service provider and their specific packages. A number of Hosting Companies offer WordPress specific packages, aimed at providing the fastest possible connection between your customers and your Website Server.
Caching your content
A caching plugin is a must for any WordPress site. Caching plugins do two useful things. Firstly, they make your website faster. Secondly, they reduce the load on your web server. Most caching plugins cache static and dynamic content to decrease the page loading times. We configure the application to fully optimize your website
By default, WordPress uses page number permalinks for posts and pages. This is not search engine friendly and you’ll lose the opportunity to put a few important keywords in post permalinks We will switch to a text-based permalink structure to include valuable key-words that your site should rank for
Your Website will have an SEO plugin installed that allows the user to measure the effectiveness of all SEO functions. It is a score based application that allows you see all SEO opportunities for each page.
Your Website will have internal linking has been and still is a very important way to feed search engines more relevant content on your website. It works as a virtual map of related posts and pages on your site and makes navigation within your site easier for both users and the bots that crawl your site.
Link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.
Your website’s content determines which keywords the pages on your website will rank for. Content that is unique and relevant to the intent of the keyword search will rank higher than “thin” content that does not satisfy searcher intent. Part of our SEO efforts involve creating valuable content that supports your focused key-words. Content includes text as well as relevant images