Cape Climate

Portfolio Feature: Cape Climate Air Conditioning and Solar Solutions

Website Redesign & Social Media Management

We’re proud to spotlight one of our recent projects: a full digital refresh for Cape Climate, a trusted provider of air conditioning, solar power, and backup energy solutions in Cape Town. With a long-standing reputation for service excellence since 1971, Cape Climate approached us to help modernize their online presence and reach new audiences through targeted social media campaigns.

🔧 Project Overview

Cape Climate is a family-run business with over 50 years of experience in the HVAC and renewable energy sector. Their services include air conditioning installation and maintenance, solar energy systems, battery backups, and fireplace installations. While their expertise and service offering are top-tier, their online footprint needed a fresh new look and a stronger digital marketing strategy.

Our mission was to:

• Redesign and rebuild the Cape Climate website

• Improve user experience and mobile responsiveness

• Strengthen search visibility through smart SEO structure

• Launch and manage social media campaigns on Facebook and Instagram

🌐 Website Redesign

We delivered a complete redesign of the Cape Climate website, making it modern, fast, and mobile-friendly. The new site focuses on clear calls to action, simplified service navigation, and content that speaks directly to their ideal customers—homeowners, small businesses, and facilities managers.

The redesign included:

• Fresh, clean layout with Cape Climate’s trusted brand colors

• Updated Air-Con service pages for air conditioning, solar, battery backups, and fireplaces

• Clear forms for service enquiries and emergency requests

• Integration of WhatsApp and click-to-call functionality for fast contact

• Optimized page speed and basic technical SEO

• Structured content for better performance on Google

• Services: Air- Conditioning Services
• Services: Solar Installations
• Services: Air-Conditioning Maintenance

📱 Social Media Campaigns

To expand their reach, we launched and now manage Cape Climate’s social media channels on Facebook and Instagram. The goal was to build brand awareness, generate leads, and educate the public on the benefits of aircon servicing and solar installations—especially during periods of load shedding.

Solar Energy Solutions

Social media strategy highlights:

• Weekly posts with a mix of educational content, Solar Solution tips, and service highlights

• Custom-designed graphics aligned with the Cape Climate brand

• Targeted campaigns to drive traffic to the website and generate leads

• Active community management, responding to queries and engagement

• Seasonal promotions and updates (e.g. summer aircon service reminders)

💬 The Impact

Since launch, the redesigned website has seen a measurable increase in engagement and lead conversions. Social media reach and post interactions are also up, with more users discovering Cape Climate through organic and paid content.

Cape Climate now has a digital presence that reflects the quality and trust they’ve built over decades.