Cape Space Properties | Portfolio Feature
Website Design | SEO | Social Media Management (Facebook & LinkedIn)
Cape Space Properties is a specialist commercial real estate company based in Cape Town, offering a full suite of services including property sales, leasing, and asset management. With over 25 years of experience, they’re known for delivering strategic advice and hands-on service to corporate occupiers, investors, and landlords throughout South Africa.
When Cape Space approached Webspace Design, they needed a complete digital overhaul to support their vision of becoming South Africa’s most trusted commercial real estate advisor. They were looking for a digital partner who understood both marketing strategy and the nuances of the property sector—and that’s where we came in.
A Website Built for Commercial Real Estate Authority
We started by developing a modern, professional website that clearly reflects the brand’s positioning as an experienced, forward-thinking advisory business. Designed to build trust, drive inquiries, and showcase listings and services, the new Cape Space website is clean, mobile-optimised, and easy to navigate.
The site structure was planned around their key service categories—Corporate Real Estate Services, Leasing, Property Sales, Portfolio Management—and includes individual landing pages with clear, conversion-focused content. Each page is written in active voice, using direct, industry-relevant language tailored to their target audience of business owners, asset managers, and decision-makers.
We also built out dynamic property listing functionality, allowing Cape Space to publish detailed listings with professional layouts, floor plans, area profiles, and enquiry forms—all integrated seamlessly for performance and ease of use.
Search Engine Optimization That Supports Long-Term Growth
Once the website was live, we implemented a comprehensive SEO strategy focused on improving organic visibility for high-value commercial real estate search terms. We conducted keyword research specific to the Cape Town and national CRE market, optimized on-page elements, and submitted the site to Google for proper indexing.
We also built out foundational metadata, schema markup, and internal linking structures to ensure long-term search performance and crawlability. The result? The site began ranking for targeted keywords within weeks—driving a steady increase in high-quality traffic from potential tenants and property investors.
Social Media Strategy That Builds Trust and Reach
In parallel, we developed and now manage Cape Space’s Facebook and LinkedIn profiles, curating professional, relevant content that supports their brand voice and positions the team as experts in commercial property.
On LinkedIn, we focus on market insights, feature listings, thought leadership content, and service breakdowns—appealing to a corporate audience. On Facebook, we balance listings with educational posts, behind-the-scenes updates, and property highlights, helping to build a consistent online presence and connect with local business owners and stakeholders.
Content is scheduled weekly, branded consistently, and built to support the company’s overall growth goals while reinforcing its credibility in a competitive space.
The Result
Today, Cape Space Properties has a strong, cohesive digital presence that reflects its reputation in the real estate market. The website now serves as a trusted business development tool. Their social media profiles consistently generate engagement and brand visibility. And their SEO foundation continues to drive traffic and leads organically.
👉 Visit their website: https://capespace.co.za
👉 Need expert help with property marketing? Book a Free Strategy Call
