A homepage is your first impression. It must guide visitors quickly, show value, and prompt action. Follow this structure to boost conversions and meet business goals.
1. Clear Value Proposition (150‑200 words)
Start strong. Show visitors what you do and why it matters.
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Headline: Summarize your offer in one sentence.
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Supporting statement: Add a second line that explains how you solve problems.
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Visual: Use an image or graphic showing your solution in action.
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Primary CTA button: Use a clear action like “Get Started,” “Book a Call,” or “See Plans.”
Example:
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Headline: “We build websites that generate leads.”
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Supporting: “Your site will work for your business—day and night.”
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CTA: “Request Your Quote”
This section must load fast and remain visible on mobile without scrolling.
2. Client Benefits (200‑250 words)
Upsell your value with features turned into benefits:
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Avoid generic claims like “we do social media.”
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Use clear benefits such as: “Get consistent branding and engagement.”
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Format in bullet form or icons with short headers and sentences.
Example:
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More leads: “Your site will encourage action with clear calls.”
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Save time: “We handle updates, security, and backups.”
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Scale easily: “Add pages and services without extra fees.”
Place a secondary CTA at the end: “See Our Services” or “Explore Features.”
3. Social Proof (200‑250 words)
Build trust and credibility.
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Include real testimonials with name, role, and, if possible, a photo.
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Add industry-specific case study highlights.
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Display review stars or badge icons (Google, Clutch, DesignRush).
Example testimonial layout:
“The new site doubled our monthly inquiries.”
— Jane Smith, Marketing Manager at ABC Co.
Place another CTA here to catch those made confident by these stories.
5. How It Works Section (200‑250 words)
Outline your process in simple steps:
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Discovery: Talk and understand your client’s goals.
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Design: We create layouts and gather feedback.
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Build: We develop a mobile-friendly site.
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Launch: We publish and test.
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Support: We maintain and update monthly.
You can use icons or simple illustrations for each step. Include a CTA like “Start Your Project.”
6. Services Snapshot (200‑250 words)
Showcase what you offer:
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Custom Website Design
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Monthly Maintenance & Hosting
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Social Media Support
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SEO & Performance Optimisation
Add a brief summary and link buttons like “View Web Design Plans.”
7. About or Trust Indicators (150‑200 words)
Give context about your company:
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Brief bio: “We are Webspace Design. We help SMEs build web presence.”
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Years of experience, certifications, or awards.
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Logos of past clients or partners (e.g. “In partnership with DesignRush”).
This builds credibility for those unsure about conversion.
8. FAQs (200‑250 words)
Answer key questions to reduce visitor hesitation:
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“How long does a website take?”
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“What is included in your service package?”
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“Can I update content myself?”
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“What platforms do you use?”
Use collapsible FAQ to keep the section tidy. End with a CTA like “Still have questions? Let’s talk.”
9. Final CTA Section (150‑200 words)
End with a clear and focused call to action:
Need a website that gets leads every day?
Start your project today.
[Book a Free Strategy Call] [Get a Quote]
Make sure this CTA is highly visible and repeats your main offer or value.
Technical & UX Considerations (200‑250 words)
Ensure structure has strong UX and technical setup:
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Mobile-first design: Check layouts and fonts on mobile.
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Fast load speed: Optimize images, minimize CSS, enable caching.
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Schema markup: Add Organization, WebSite, FAQ schema via JSON‑LD.
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Internal links: Link to relevant pages like Pricing, Blog, Contact.
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Analytics: Set up Google Analytics and Search Console.
These steps improve user experience and SEO ranking.
A/B Testing & Optimization (150‑200 words)
Continue improving after publish:
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Headline tests: Try variations like action-oriented vs. question.
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CTA tests: Compare button text, color, and placement.
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Hero image: Test client photo vs. product lead form.
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Section order: Experiment with services vs. trust elements order.
Track engagement with Hotjar or Google Optimize to guide adjustments.
Tracking Results & KPIs (150‑200 words)
Measure performance to validate improvements:
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Conversion rate ( form submissions ÷ sessions )
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Click-through funnel ( hero → services → quote request )
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Bounce rates for page sections
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Session duration and scroll depth to check content effectiveness
Use Google Analytics and heatmap tools to refine your design and content continuously.
Wrap-up (100‑150 words)
A homepage built on this structure guides visitors through a targeted journey—from learning what you do, understanding benefits, seeing trust signals, and taking steps to convert. Each section works to educate, inform, and prompt the right action. And remember: always test, measure, and improve.
Let’s Make Your Homepage Convert
Need help designing or improving your homepage? We build high-converting websites that boost leads and grow businesses.
