Toadstool Gardens | Portfolio Feature
Website Design | SEO Strategy
Toadstool Gardens is a unique landscaping company based in Gauteng, and thoughtful layout planning to create outdoor environments that are both beautiful and ecologically responsible.
When the Toadstool Gardens team came to us, they had a clear vision for their brand but needed a professional online presence to showcase their work, articulate their services, and attract new clients through search. They wanted something clean, natural, and user-friendly—without losing the authenticity and personal ethos that sets them apart in a competitive space.
Website Design Rooted in Simplicity and Nature
We designed a minimalist, mobile-responsive website that puts their gardens and philosophy front and centre. Every visual element—colour palette, layout, and typography—was carefully chosen to reflect their values: grounded, organic, and quietly confident.
The site structure was built around core service areas, including Garden Design, Maintenance, and Indigenous Planting. We kept the user journey intuitive, with soft transitions, strong imagery, and direct call-to-action buttons placed strategically across the site to prompt inquiries. A portfolio section was included to showcase real garden projects, with space for future expansion as their project library grows.
Toadstool Gardens’ personality and ecological focus shine through in the copy. We kept the language simple and informative, aligning with their commitment to sustainable practices without drifting into jargon. The result is a site that feels welcoming, professional, and true to their brand.
SEO That Supports Organic Growth
With a niche offering and a clear regional focus, SEO was a priority from day one. We started with comprehensive keyword research, targeting relevant local and service-based search terms such as “indigenous garden design Cape Town,” “ecological landscaper,” and “sustainable gardening services.”
On-page SEO best practices were applied throughout—optimized meta tags, semantic structure, fast load times, and mobile-first design. We also implemented schema markup to enhance their presence in local search results and improve how search engines interpret the content.
Since going live, the site has already seen steady growth in organic impressions and rankings, particularly for localised and industry-specific queries. Toadstool Gardens now has a strong digital foundation to support long-term visibility, with SEO baked in from the ground up.
A Platform That Reflects Their Craft
Today, Toadstool Gardens has a professional, easy-to-navigate website that truly reflects the quality and heart behind their work. It’s more than just an online brochure—it’s a brand experience that gives potential clients a feel for their style, values, and expertise. And with a solid SEO framework in place, they’re well-positioned to attract new clients who are actively searching for what they offer.
👉 Visit their website: https://www.toadstoolgardens.co.za
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