Full Website Build and Content Strategy for Lease IQ
Lease IQ is a Cape Town-based independent lease advisory service offering professional lease reviews for residential tenants and smaller commercial businesses. The business launched with no existing web presence and needed a complete digital foundation built from the ground up — a credible, content-rich website capable of attracting organic search traffic from day one.
The brief was to build a site that reflected authority, trust and transparency: a service backed by strong professional credentials entering a market with no direct equivalent at the price point being offered.
Service Delivered
Website Design and Development Full WordPress and Elementor build across eight pages: Home, About, Residential Lease Review, Commercial Lease Review, FAQ, Blog, Contact, and a custom 404 page. The site was designed and optimised for mobile, tablet, and desktop across all pages.
Content Strategy and Copywriting End-to-end content creation for every page on the site, written to reflect the client’s authority and professional background without relying on generic copy. Service pages were structured around four distinct tenant entry points — pre-signature, mid-tenancy, renewal, and cancellation, to capture search intent across the full customer journey.
Blog Content A blog content strategy across two categories, Residential Leasing and Commercial Leasing, with six fully written, SEO-optimised posts published at launch. Topics were selected for search volume, competition gap, and direct alignment with the service pages.
On-Page SEO Focus keyphrases, SEO title tags, and meta descriptions completed for all pages within Yoast guidelines. Image alt tags applied across the full site. Each page targets a distinct keyphrase to avoid cannibalisation across the site.
GEO — Generative Engine Optimisation All pages and blog content were structured and written for citation by AI-powered search platforms, including Google AI Overviews, ChatGPT, and Perplexity. Content authority signals, structured data, and direct-answer formatting were applied throughout.
Schema Markup FAQ schema (JSON-LD) implemented on the FAQ page to support Google People Also Ask eligibility across 20 questions structured across four topic sections.
POPIA-Compliant Privacy Policy A full Privacy Policy drafted in plain language and structured for compliance with the Protection of Personal Information Act.
Google Search Console Setup Site verified in GSC, XML sitemap submitted and confirmed, and all pages indexed at launch.
Outcome
Lease IQ launched with a complete, professional web presence, eight fully optimised pages, six published blog posts, and a content foundation built for long-term organic growth. The site was indexed in Google Search Console at launch with all pages confirmed. The content strategy positions Lease IQ to rank for both transactional queries (lease review Cape Town) and high-volume informational searches across residential and commercial leasing topics, building authority in a niche with no established local competitor at the same price point.
