Shapiro & Haasbroek Inc. | Portfolio Feature
Website Design | LinkedIn Strategy | Facebook Management
Modernising the Digital Presence of an Established Family Law Firm
We partnered with Shapiro & Haasbroek Inc. to redesign their website, strengthen their search visibility through SEO, and develop a more structured social media presence aligned with the firm’s reputation and legal positioning. The project focused on modernising the firm’s digital identity while preserving the credibility, professionalism, and trust built over decades of legal practice.
About Shapiro & Haasbroek Inc.
Shapiro & Haasbroek Inc. is an established legal practice with more than 25 years of experience in family and matrimonial law. Founded in 2013 by Leon Haasbroek and Selwyn Shapiro, the firm built its reputation through professionalism, legal expertise, and a strong commitment to client service. Over the years, the practice became recognised for its work in complex family law matters and high court litigation. Following the passing of Selwyn Shapiro, Leon Haasbroek continued building the practice while evolving the firm into a modern legal operation focused on responsive, client-centred legal support.
Read more on Shapiro Haasbroek here
The addition of Tammy Kaplan, Erik Terblanche, and Rico Hammann further strengthened the firm’s capabilities across family law, litigation, and collections, reinforcing its position as a trusted legal partner for individuals navigating sensitive legal matters.
Project Objectives
The primary objective was to align the firm’s digital presence with the quality and reputation of its legal services.
Key goals included:
- Redesigning the website with a more modern and professional structure
- Improving search visibility for family and matrimonial law-related searches
- Strengthening online credibility and brand consistency
- Creating a structured social media presence to support awareness and engagement
Website Redesign & Development
We redesigned the Shapiro & Haasbroek Inc. website to improve user experience, structure, and overall presentation while maintaining the professionalism expected from an established legal practice.
Key improvements included:
- Modern, professional website design aligned with the legal sector
- Improved navigation and page structure for easier access to services
- Mobile-responsive development across all devices
- Clear presentation of legal expertise and practice areas
- Conversion-focused contact pathways to support enquiries
The redesign focused on creating a website that communicates trust, authority, and clarity while supporting long-term digital growth.
Search Engine Optimisation (SEO)
We implemented a targeted SEO strategy focused on improving visibility for relevant legal searches and strengthening the firm’s organic presence.
SEO work included:
- On-page optimisation across service pages
- Technical SEO improvements for indexing and site performance
- Keyword alignment for family law and related legal services
- Internal linking improvements to strengthen content structure
- Metadata optimisation to improve search visibility and click-through performance
The SEO strategy was built to improve long-term discoverability while supporting the firm’s authority within the legal sector.
Social Media Marketing
We developed a structured social media approach focused on maintaining a professional and credible online presence.
Focus areas included:
- Consistent legal branding across platforms
- Educational and informative content
- Visibility-focused posting strategy
- Audience engagement aligned with legal services
- Reinforcement of the firm’s professional positioning
The objective was to support brand awareness while creating a consistent digital presence beyond search engines.
Project Outcome
The completed digital system now provides Shapiro & Haasbroek Inc. with:
- A modern and professional online presence
- Improved search visibility for legal services
- Stronger digital brand consistency
- A scalable marketing foundation for future growth
- Clearer communication of expertise and legal services
This project focused on modernising and strengthening the digital presence of a respected legal practice with deep roots in family and matrimonial law. Through website redesign, SEO, and social media marketing, we created a structured digital platform that reflects the professionalism, experience, and credibility of Shapiro & Haasbroek Inc. while supporting long-term visibility and client engagement.
View Website: www.Shapirohaasbroker.co.za
